LA PINTA HELADOS /

visual identity, packaging /

LA PINTA HELADOS / visual identity, packaging /

CLIENT
La Pinta Helados

PLACE & YEAR
Mexico, 2021

LA PINTA HELADOS

La Pinta is a small-batch ice cream brand serving up homemade flavors, prepared fresh on request and delivered straight to your door (or ready for pickup if you just can’t wait).

The visual identity leans into the joyful, indulgent side of ice cream—with an extra bold, slightly “chubby” logo as a playful nod to its rich, satisfying flavors. Bright colours, lively graphics, and chunky type come together to give the brand a fun, feel-good personality, because ice cream should make you smile before you even take the first bite.