Karakter Fashion is all about confidence, quality, and character, and so is its branding.

In collaboration with La Fabrika Studio, I developped a brand identity that feels just as refined and intentional as the boutique’s carefully curated collection. Inspired by Karakter’s core values: timeless style, personal service, and a love for European fashion—the branding is elegant, bold, and full of personality.

Thanks to the close collaboration between branding and interior design, everything comes together in one cohesive and inspiring experience.